Manufacturing – Engineering – Distribution
Commercial Clarity.
Practical Direction.
Experienced sales leadership for manufacturers and distributors.
Work Directly With
Andrew Middleton
Director – A Middleton Consultancy Ltd
International sales leadership.
Technical market experience.
25+ YEARS EXPERIENCE
Sales & commercial leadership
GLOBAL COMMERCIAL EXPERTISE
International markets & distribution
SME · PLC · PRIVATE EQUITY
Driving growth at every scale
UK Sales and channel management consultancy
Senior-Level Distribution & Sales Consultant for Technical SMEs.
I’m Andrew Middleton, director and lead consultant of A Middleton Consultancy. I help owners, directors and sales teams move forward through focused consultancy or hands-on interim and fractional leadership
How we work together
The Right Involvement for the Challenge Ahead.
For SMEs and mid-sized businesses that need experienced input, leadership capacity or help delivering change.
A Defined Challenge
Focused Consultancy
Independent advice and project support for a specific commercial issue. We review the situation, agree priorities, and develop an actionable plan.
This is useful when:
Hands-On Leadership
Interim & Fractional Sales Leadership
Experienced leadership shaped around the responsibilities, time commitment and duration your business needs.
This is useful when:
Interim: leadership for a defined period, such as a vacancy, transition or change programme. The role can be full-time or part-time.
Fractional: senior leadership for part of the working week or month, often on an ongoing basis. It can also support a time-limited assignment.
My Approach
Commercial Success, Transparency and Pace.
I’ve always believed that commercial success starts with understanding the customer and being useful to them. Every business has something that keeps people coming back. The opportunity is to understand what that is and build on it.
I value pace and getting things done, alongside taking an honest look at the results and being willing to change course. Having the right information available quickly helps us make better decisions. Opinions have their place, but facts should carry more weight.
For me, it comes back to focus: helping sales teams spend their time consistently on what matters. Good systems make that easier.
My Services
From Market Opportunities to Day-to-Day Delivery.
Commercial and operational consultancy services for SMEs and mid-sized businesses that need experienced input, leadership capacity, or help delivering change.
Sales leadership & team performance
Commercial planning, recruitment, coaching, key account development and team management.
Marketing & market development
Marketing priorities, target sectors, export opportunities and business development plans.
Distribution & routes to market
Partner selection, distributor development, channel conflict and the balance between direct and partner sales.
Sales systems & processes
Define requirements and support the selection and implementation of systems that fit your business, with consistent ways of working for the sales team.
Technical Products. International Markets. Experienced Leadership.
Experience across sales, marketing, customer engineering, distribution and internal sales.
Experience You Can Put to Work
My background spans export sales, regional management and senior commercial leadership in engineered products.
My most recent corporate role was Sales & Marketing Director within a US-headquartered manufacturer of engineered fastening and assembly solutions, with sales and marketing responsibility across EMEA.
I bring that breadth of experience to owners and teams who need advice, additional leadership capacity or help implementing change.
Industrial & Engineering
Electronics
Automotive & EV
Construction
Aerospace
Technical Distribution
Beyond the Job Title
Examples from my commercial career.
International Market Development
Developed and implemented business plans for target industries in international markets.
Distributor Development
Recruited partners, managed channel conflict and developed partner growth programmes.
Sales Systems
Implemented CRM systems including Salesforce, alongside work on sales processes and online selling.
A Clear Brief. An Agreed Commitment
Step 1: Talk
Step 2: Agree
Step 3: Deliver & Review
Sales, marketing and channel management consultancy for manufacturing and distribution businesses.
It begins with a Conversation
What does your business need? Talk to Andrew.
Tell me what you are looking to change.
We can discuss the right type of involvement and whether my experience fits.